The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

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The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Buchanan Subaru

Subaru and Buchanan Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Buchanan Subaru supports Furnace Town!  –  Jeffrey B

For the second consecutive year, Buchanan Subaru of Pocomoke City has stepped up to the plate as the Premier Sponsor of the Iron Furnace Fifty Bicycle Ride. Benefiting the historic site near Snow Hill, MD, proceeds from the event are used to support the Furnace Town Foundation's educational programs and build awareness of our history for locals and visitors alike. Postponed from May 9th until August 29th due to the Covid-19 pandemic, Buchanan Subaru never wavered in their support for the cause! Exemplifying excellence in sales, service and management, Buchanan is all about honesty, quality and transparency. The Furnace Town Foundation is proud to have Buchanan Subaru as our Premier Sponsor once again in 2020, and hope that our partnership will continue for many years to come. When you're not out riding your bike or hiking in the woods, travel in style and comfort in a Subaru from Buchanan. Making the Eastern Shore of Maryland and Virginia a better place to live and work due to their ongoing commitment to our communities, you won't do better than Buchanan Subaru in Pocomoke City!

Wow!  –  Tess J

We were enroute to buy another car- and then we met Jessica! She was very accommodating and answered all of our questions! Jessica & her colleagues accessed the exact car we wanted, without "settling " for something else. The car is a perfect match for our needs, price range and comfort! We highly recommend this dealership. Buchanan Subaru is a wonderful experience, and provides excellent customer service with a smile.

Love for Learning at Eastern Shore Public Library  –  Lynn B

The generous donation from Buchanan Subaru for construction of the new Eastern Shore Public Library in Parksley demonstrates its Love for Learning. The new, modern library is under construction, and will open later this year! In addition to books, DVDs and free computer access, our technologically up-to-date library will contribute to lifelong learning for all ages, teach literacy and computer skills and assist with workforce development. That’s a lot of love for the Eastern Shore and it’s residents. The new facility will also include the Eastern Shore of Virginia Heritage Center which will house a collection of valuable one-of-a-kind documents covering United State history from before Jamestown to today. This collection will be archived and available to genealogists, historians and students. Thank you, Buchanan Subaru for helping us build this much-needed community resource.

Thanks for the Love!  –  Karen M

This year marks the third year Pocomoke Middle School has been nominated for a Subaru Loves Award. Our first surprise was a gift card, plants and materials for the native species gardens on school grounds. This was part of the Subaru Loves the Earth promotion. We've had three years of bugs, birds and blooms thanks to this generous donation. The past two years we have been nominated to receive the Subaru Loves Education Award. This program has brought in more than 250 new science books to our library and classrooms. These high quality, award winning books are inspiring scientific inquiry in grades 4 through 8. We place some of the books in the library and allow teachers to build classroom libraries with the others in a effort to reach as many students as possible. We are so thankful for the support of Buchanan Subaru. We love the love!

SPCA Pups Enjoyed Outing at Buchanan Subaru  –  Helen P

Just like that lovable dog family the Barkleys in Subaru’s commercials, our pups at SPCA Eastern Shore enjoy taking trips. So we were delighted when the folks at Buchanan Subaru invited us to take part in their Meet and Greet Adoption Event on October 26. We’re always looking for ways to enrich the lives of our resident canines, and an excursion like this not only does that by breaking the day-to-day routine of their lives at the shelter, it also provides an important socialization opportunity that helps make them ready for adoption. And, of course, we always welcome a chance to bring the public’s attention to who we are and what we do at SPCA Eastern Shore. Three of our pups (left to right in the photo), Tuck, a Shepherd mix; Cletus, a hound; and Diamond, a blind poodle, traveled to Pocomoke City with some of our volunteers to represent the shelter at the event, and they had a wonderful time meeting some of our previous adopters as well as potential future adopters. In addition to hosting the Meet and Greet Adoption Event for our pups, Buchanan also collected supply donations such as blankets and pet food which Bryana, Buchanan’s coordinator for the event, delivered to the shelter along with several boxes of Shelter Kits and New Parent Kits provided by Subaru. Thank you, Buchanan Subaru, for caring about our pups at SPCA Eastern Shore and making them the beneficiaries of your Share the Love Promise.

Buchanan Delivers Warmth to Cancer Patients  –  Jillian J

On Tuesday, July 16th, The Leukemia & Lymphoma Society’s (LLS) Maryland Chapter and Buchanan Subaru had the pleasure of delivering 80 blankets to the Riverside Shore Cancer Center in Onancock as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Buchanan Subaru in Pocomoke City. Representatives from Buchanan Subaru, the Riverside Shore Cancer Center, and the Maryland Chapter of The Leukemia & Lymphoma Society were all present during the blanket delivery. This incredible act of generosity was warmly received by the hospital staff at Riverside, who were thrilled to distribute these comforting gifts to their patients. Many thanks to everyone at Buchanan and the Riverside Shore Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Buchanan Subaru Steps Up For Education  –  Jeffrey B

On May 11th, 2019 the 9th Annual Iron Furnace Fifty Bicycle Ride was held at Furnace Town Living Heritage Village near Snow Hill, Md. The ride benefits two local non-profits. The Snow Hill Rotary Club, which uses its share of the proceeds to fund scholarships for local students, and Furnace Town Living Heritage Village, which hosts thousands of school children annually on field trips, and works hard to preserve our local history and heritage. Buchanan is known for its quality service and genuine concern for its customers and the local communities which it serves. So, while waiting in the Customer Lounge for our Forester to be serviced I had a thought. Subaru would make a perfect sponsor for the bike ride. Their vehicles fit the lifestyle of our riders! Salesperson Rob Creel stopped by to say hi, and we started talking. Within just a few minutes he said "I like it", took down all the information and said he would pass it along to General Manager Eddie Mears. A few days later Eddie called and said that Buchanan would be pleased to become our Gold Sponsor for this year's event. We have many sponsors for our ride each year and appreciate all of them very much, but Buchanan Subaru is at the top of the list. The 2019 Iron Furnace Fifty was the most successful yet, in large part to the generosity of our friends at Buchanan Subaru!

Buchanan Subaru is there for area seniors!  –  Cindy R

This is the third year in a row that MAC, Inc., the Area Agency on Aging, has been chosen as the hometown charity recipient, as part of the Share the Love Event. In that time, Buchanan Subaru has done far more than raise money for MAC and its Meals on Wheels program. They have collected food to provide additional meals for seniors in need on weekends when there are no meal deliveries; collected warm clothing, such as gloves scarves and hats; written holiday cards for area seniors, so they know they are not alone; and adopted seniors through MAC’s adopt a grandparent program, buying gifts for 11 area seniors, who would otherwise not be remembered this holiday. The staff at Buchanan has much love to share and they share it readily, making life better for area seniors!

Buchanan Subaru " Loves to Care"  –  Mike M

In support of the Subaru Loves to Care initiative during June, Buchanan Subaru partnered with The Leukemia and Lymphoma Society to spread hope, love and warmth. Buchanan Subaru for the third consecutive year provided blankets and care cards to those fighting cancers.This year they were received by the Riverside Cancer Care Center team's new facility in Onley VA.

Buchanan Subaru " Loves to Learn"  –  Karen M

This year Buchanan Subaru " Loves to Learn Event " partnered with the American Association for the Advancement of Science (AAAS) in donating science books to the Pocomoke Middle School in Worcester County MD. They were able to donate and personally Deliver over 100 books to classrooms and their library. All books donated have been recognized by the AAAS as some of the best science books in their field. Buchanan Subaru is proud to be able to give back to their communities' children two years in a row. We thank all our clients for their support in this event.

Buchanan Subaru Service is Outstanding!!  –  Greg M

I’ve had Buchanan Subaru work on my Outback on (2) separate occasions and the work is always very well done. Robbie Mears is the Service Manager and he has a well qualified staff who do top quality work. The fact that they are open for Service on Saturdays from 8 AM to 1 PM makes getting routine maintenance very convenient as well. I don't take my Subaru anywhere else when it needs service.

Buchanan Subaru Spreads Hope, Love and Warrmth  –  Sheronda B

In support of the Subaru Loves to Care initiative during June, Buchanan Subaru partnered with the Maryland Chapter of The Leukemia and Lymphoma Society in spreading hope, love, and warmth to those fighting cancers through the small gestures of 80 comfy blankets, 30 care cards, and 12 arts and craft kits. The blankets, care cards, and arts and craft kits were warming received by the Riverside Cancer Care Center team. Names left to right: Kathleen Turner, Ashley Greer, Rosemary Vinnie, Rachel Brouillet, Beverly Bowden, Christina Freeze, and Pam Komaridis, (Riverside Shore Cancer Center) and presented by the Buchanan Subaru team: Eddie Mears, General Manager, Jessica Donahoe, Sales Associate, Mark Layne, Sales Associate, and Passion Collins, Receptionist/Online Marketing.

Subaru and NWF Loves the Earth  –  Matthew R

Our new garden started with an observation about the drainage from the flat roof of our school. The area outside of the science department has a drainpipe that literally floods the side of the building during a downpour. My students decided that it would a good idea to turn this area into a native species rain garden that could collect and use the water coming from the downspout. We started by digging a trench around the perimeter of the new garden. We filled the trench with sand and set pavers in place to separate our rain garden from the rest of the schoolyard. We then put down a layer of newspaper to kill the grass that was growing there already. We covered the grass with top soil and started planting our garden. We used all of the plants that Subaru Loves the Earth sent us and we used our gift card to purchase more. We even got a hook and a hummingbird feeder to attract pollinators to our new garden. Things look good right now, as you can see from the picture. We are hoping for some consistent rain as our plants get started. My students are looking forward to returning next school year to a colorful and lively new space on our school grounds.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Arcadia Middle School in Accomack County. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.